I posted last year about how some Swiss companies were removing the Swiss flag from their logos in order to appease Muslims. Some Islamic apologists claimed the companies were reacting to a problem that was entirely imaginary and, in reality, Muslims were not so primitive that they would be offended by the mere display of another religion’s symbols. Now we see that, in fact, they are.
The last advertising campaign of the Swiss transporter has not gone unnoticed. On large-format advertising hoards in the German-speaking part of Switzerland, the Swiss flag appears accompanied by the slogan “Kreuz ist Trumpf”. This means literally “The cross is an advantage”, or “clubs are trumps” for aficionados of jass, the traditional card game. A double meaning that not everyone has been able to grasp.
The Muslims of Switzerland have reacted sharply to this image. On some forums, the internet users are indignant about the fact that Swiss is thus making reference to the “cross” and not the “Swiss cross”, reports “Der Sonntag”. The vehemence of the internet users is not a surprise to the Turkish journalist Cemil Baysal. Not long after the emotion caused in the Muslim world by the film “Innocence of Muslims”, “many Muslims feel this slogan is a provocation and an attack against Islam”.
Swiss, for its part, has given an assurance that its campaign contains no religious or political message.